Football just got its greatest flavor matchup.

Two game-day favorites have teamed up for one epic LTO. Introducing Cheez-It Beer Cheese, a limited-time flavor that brings the bold, cheesy goodness of Cheez-It together with the unmistakable taste of Coors Light. It's the ultimate collaboration for football season, made for tailgates, watch parties, and every big play worth celebrating. Now that's a duo worth scoring for.

Role: Design, Art Direction, Creative Direction,

Deliverables: Digital, Social, In-Store