“BOOING” A very monstrous movement.
Mwah ha ha ha ha!

The tradition of booing hit a very sweet spot: it involved lots of candy, it had reciprocity built-in with the command to Boo unto others, and it slotted into the run-up to Halloween, rather than being something done on the night itself. The results exceeded the team’s expectations, breaking sales records year after year.

Suck on that Willy Wonka!!!

Role: Concept, Art Direction, Illustration, Design

Deliverables: Print, In-Store, Social, Walmart Microsite