It takes a pack.
Kellanova and U.S. Soccer are teaming up ahead of the World Cup to celebrate the people behind every player, fan, and matchday moment.
From road trips and watch parties to snacks packed for the ride home, this program is built around the support system that shows up through every mile, cheer, and craving along the way.
Role: Design, Art/Creative Direction
Deliverables: Social, In-Store, Photography Direction
Manifesto
Key Visual