For skiers and riders, the season begins long before the first chair.

It starts with the anticipation of powder days, weekend trips, and getting the crew back together.

To re-engage Epic Pass holders and drive renewals, we developed a campaign inspired by the language of movies and sequels, transforming pass purchase into the opening scene of winter's next great adventure.

Role: Art Direction, Design
Deliverables: Emails, Video, OOH